Tru-Test Group is now part of the Datamars family. To view one of our Tru-Test product websites click the logo below.

To learn about this exciting change, read more below or view the press release here.

More about this change

Datamars Group is an innovation and quality leader in the animal and textile management industries. In the livestock space specifically, Datamars Group is a leader in delivering intelligent tracking, identification and animal management solutions.

Our globally recognized family of product brands, including Z Tags, Simcro, Felixcan, Petlink, Textile-ID and now Tru-Test allow us to offer a comprehensive range of integrated services and products, including companion animal identification and reunification products, animal health delivery systems and identification products, and textile tracing and inventory management systems.

Datamars Group has over 1,800 employees located in offices around the globe, including the Americas, Europe and Asia Pacific.

The acquisition of Tru-Test is another key step towards fulfilling the Company’s vision for the livestock market – to deliver integrated, smart animal management tools that promote animal health, enhance overall livestock business management and ultimately improve precision protein production for its customers.

“Combining our livestock identification expertise and broad product portfolio with Tru-Test’s advanced livestock management products is a powerful union that will deliver intuitive and seamlessly integrated animal intelligence tools to the market.”
— Datamars Global CEO, Dr. Klaus Ackerstaff.

“Livestock producers and dairymen are recognising value in data-driven decision making, and they are looking for new ways to gather key metrics for tracking livestock health and productivity to better manage their operations. The combination of Datamars Group and Tru-Test will better serve to deliver on these customer needs.”
— John Loughlin, Chairman of Tru-Test Group.


To contact us about Contract Electronics Manufacturing contact Stuart Hanna.

P: 021 955 140

The contact details for the Tru-Test Group (now Datamars Group) offices globally are listed below, as are the contact details for the Datamars Group head office in Switzerland.
For media queries please contact